Building blocks: Calling All Bluey Fans!

The LEGO Group and BBC Studios have joined forces to launch six exciting new LEGO Bluey sets, representing the first-ever LEGO product line inspired by the beloved animated series that has won the hearts of kids and parents alike. This partnership introduces the charming and lively Blue Heeler and her family into the creative realm of LEGO play.

These sets provide the opportunity to recreate and play out beloved scenes from the show. These new sets will be introduced under the LEGO 4+ and LEGO DUPLO lines, making sure that builders of varying skill levels can enjoy endless hours of imaginative play. Worldwide popularity, The Emmy and BAFTA award-winning animated series Bluey is cherished by millions around the world, solidifying its place as a leading force in children’s entertainment.

The new LEGO Bluey sets are set to be revealed this spring and will be available for purchase later this year at LEGO.ca, in LEGO retail stores, and at select retailers across Canada. This launch offers families an exciting new way to engage with Bluey’s beloved characters.

Michaela Edgerley Stovicek, Head of Preschool at LEGO Group, shares her excitement: “We are absolutely thrilled to bring together the worlds of LEGO Play and Bluey with the team at BBC Studios. It’s been a long time coming and we believe that this partnership is a match made in heaven for younger builders and families alike. Just like the LEGO brand, the Bluey brand has play at the heart of everything they do, which aligns perfectly with the LEGO brand values and mission.”