The “Mom Puberty” Campaign by Listen B*tch

With billboards around the Greater Toronto Area, founders of Listen B*tch, Daniela and Michelle, have created a digital platform that’s shaking things up in a world flooded with glossy portrayals of motherhood, Instagram feeds filled with picture-perfect moments, and flawless snapshots of familial bliss. Listen B*tch is a refreshing voice amidst the callousness of curated content. Their latest campaign, “Mom Puberty”, is turning heads and sparking conversations about the realities of motherhood that are often left unspoken. Although they are not mothers themselves, they have hit the nail on the head.

Motherhood is often portrayed as a journey marked by pure joy and fulfillment. The truth, however, is far more complex. From sleepless nights to endless diaper changes, from navigating tantrums to juggling multiple responsibilities, the journey of motherhood is riddled with challenges and transformations. Yet, amidst these challenges, a fact remains largely unaddressed — “Mom Puberty”.

So, what exactly is “Mom Puberty”? It’s the term created by Listen B*tch to describe the numerous changes women undergo physically, emotionally, and psychologically after becoming mothers. It’s a transition period marked by hormonal fluctuations, identity shifts, and a rollercoaster of emotions. It’s about coping with the loss of one’s former self while navigating the new territory of motherhood.

The Mom Puberty campaign by Listen B*tch seeks to shine a spotlight on these often-overlooked aspects of motherhood. Through a series of candid interviews, personal essays, and thought-provoking content, the campaign aims to destigmatize the struggles that mothers face and foster a sense of solidarity among women.

One of the campaign’s central themes is identity loss. Becoming a mother entails a profound shift in one’s sense of self. The woman who once defined herself by her career, her hobbies, and her social life suddenly finds herself thrust into a role where her identity is now that of a mother. This loss can be disorienting and isolating, yet it’s a reality that many mothers silently deal with.

The Mom Puberty campaign digs into the physical transformations that accompany motherhood including stretch marks, sagging skin, postpartum hair loss, and changes in breast size and shape all while tackling the taboo surrounding the female body post-pregnancy. By celebrating these changes as badges of honour rather than flaws to be hidden, Listen B*tch is empowering women to embrace their bodies in all their postpartum glory.

Perhaps the most important aspect of the Mom Puberty campaign is the spotlight it shines on the emotional and mental toll brought on by motherhood. From the baby blues to postpartum depression and anxiety, the relentless pressure to be the perfect mother, to the guilt and self-doubt that inevitably creeps in – the campaign acknowledges the full spectrum of emotions that mothers experience.

Ultimately, the Mom Puberty campaign by Listen B*tch is about validating the experiences of mothers and challenging the myth of maternal perfection. It aims to create a safe space where women can share their stories, support one another, and redefine the narrative surrounding motherhood, while embracing the awkward, celebrating the messy, and honouring the profound transformation of Mom Puberty. 

In the end, it’s not about striving for perfection but embracing the beautiful chaos of motherhood in all of its imperfect glory. listenbitch.ca