Conscious cosmetics from a Canadian mompreneur

In a world of fast beauty and plastic packaging, Elate Beauty is rewriting the rules – creating clean, sustainable cosmetics with heart. Founded in Victoria, B.C. by Melodie Reynolds, a visionary mompreneur and long-time makeup artist, Elate is more than a beauty brand. It’s a movement toward mindful consumption, personal empowerment, and planet-first practices.

A mom’s vision, a global mission

For Melodie, starting Elate was both personal and purposeful. As a mother, she wanted to build something meaningful – not just for her family, but for future generations. Frustrated by the lack of ethical, high-performing beauty products, she set out to create her own.
The result? A Certified B Corporation that blends professional-quality cosmetics with deep-rooted sustainability – empowering women to feel confident while making choices they can feel good about.

Clean Beauty. Zero Compromise

Elate’s products are vegan, cruelty-free, and made with ethical, low-waste ingredients. They’re designed to enhance your natural beauty, not mask it – because true confidence starts from within.
Products include:
• Essential Mascara – Nourishing and smudge-proof with a bamboo-based
tube.
• Universal Crème – Multi-tasking magic for cheeks, lips, and lids.
• Refillable Eye Colour Pencils & Palettes – Sustainable, sleek, and totally customizable
• Bamboo Capsule Palettes – Eco-luxe design to house all your faves in one place.
Every product is thoughtfully packaged with refillable, recyclable or compostable materials, minimizing waste without sacrificing elegance.

Sustainable to the Core

Elate is proud to be:
• Certified B Corp + Carbon Neutral
• 100% women-owned and led
• Committed to zero-waste packaging
• Advocates for inclusivity and transparency
From compostable refills to low-waste shipping, every detail reflects Melodie’s passion for better beauty – and a better world.

Where to find Elate

Available online at elatebeauty.com, at sustainable boutiques across Canada, and through select eco-conscious retailers worldwide. Canadian shoppers enjoy local shipping, easy refills, and a community that values progress over perfection.