When Toronto-based mompreneur Amy Welsman set out to create a hand care brand, she wasn’t thinking about trends – she was thinking about health, hygiene, and sustainability. With a newborn at home and hand sanitizer in every room, Amy noticed harsh products, plastic waste, and skin irritation were the norm.

So, she built something better. Enter PAUME, the Canadian-born brand redefining personal care – luxuriously, naturally, and responsibly.

From motherhood to mission

Launched in 2020 at the height of global hand hygiene awareness, PAUME began as a safer, more stylish way to keep hands clean. What makes Amy’s story resonate is its relatability – juggling new motherhood while building a brand that puts wellness, sustainability, and design at the forefront.

Now a growing force in clean beauty, PAUME is a proud female-founded Canadian company with a loyal North American customer base, accolades in top beauty magazines, and a clear purpose: to elevate everyday rituals while caring for people and the planet.

Clean ingredients, clean design

PAUME’s products are vegan, cruelty-free, and made with nourishing botanicals and probiotics to support skin health without stripping moisture. Bestsellers include:
• The Moisturizing Antibacterial Hand Gel – Hydrating, fast-absorbing, and refillable
• Exfoliating Hand Cleanser – Gently buffs and cleanses without dryness
• Probiotic Hand Balm – Lightweight, deeply nourishing, and beautifully scented
• Antibacterial Hand Wipes – Travel-friendly, compostable, and baby-safe

Each product comes in thoughtfully designed, reusable packaging with a minimalist aesthetic and low waste impact.

Sustainability Built In

PAUME is a Certified B Corporation, committed to ethical sourcing, low-carbon shipping, and plastic-neutral initiatives. Refill pouches, glass containers, and biodegradable formulas all support Amy’s vision of mindful beauty with a modern edge.

Where to Find PAUME

Available online at myPAUME.ca, in select Canadian retailers, and at boutiques across North America. Canadian orders over a certain threshold ship free, and subscription options are available for effortless reordering.

Follow @myPAUME on Instagram for skincare tips, product drops, and an honest look at building a conscious brand from the ground up.

Care for your hands – and the planet – with PAUME.

Created by a Canadian mom who knew that clean could still feel luxurious.