
Small business spotlight hand-poured elegance by a Canadian mompreneur
In the heart of Newmarket, Ontario, a warm glow is lighting up homes – and it all started at a kitchen counter. What began as a creative outlet for Shabi Monzavi, a busy mom with a passion for wellness and design, has grown into Market Candle Company (MCC) – a beloved Canadian brand known for its clean ingredients, elegant scents, and handcrafted quality.
From side hustle to scented success founded in 2019, MCC has expanded from small-batch local sales to more than 100 retail partners across North America. Shabi’s journey from mompreneur to full-time CEO is a testament to what can happen when purpose meets persistence. Every candle is still hand-poured in small batches, maintaining the personal care and craftsmanship that started it all.
Market Candle Company candles are made with:
• 100% natural soy wax
• Paraben-free, phthalate-free fragrance oils
• No dyes or harmful additives
• Eco-friendly cotton wicks
They burn cleanly, last longer, and offer a scent experience that feels personal and intentional. Signature collections range from bright citrus blends to calming spa-inspired scents and cosy wood-based aromas.
Your summer candle must-have: Citronella
New for the season is MCC’s Citronella candle – a backyard essential crafted with pure citronella oil and soy wax. It’s perfect for patios, balconies, and summer gatherings, offering gentle mosquito protection with a fresh, herbal scent and a soft glow. Finally, a bug-repelling candle you’ll actually want to display.
More than a candle company, Market Candle Company also offers:
• Candle-making workshops – a hit for girls’ nights, bridal showers, and team events
• Custom gifting for weddings, baby showers, and businesses
• Fundraising partnerships with local schools and nonprofits
Shabi’s studio has become a hub for creativity and connection in the community.